I specialize in AI, strategic branding and new business development, transforming creative vision into market-winning reality. From high-impact Lead Gen Apps to marketing campaigns, digital media content-creation to global product launches, I help build the launchpads and partnerships that scale. My expertise extends deep into the operational core—optimizing national and global Creative Operations, de-risking Product Development by mapping key points in the Customer Journey and/or Customer LTV. I don’t just launch brands; I engineer the precision systems and solutions that maximize reach, reduce risk, and ensure long-term profitability.

Since 2009, I’ve led global ESG initiatives, from spearheading sustainability at Spin Master to partnering with Walmart, where my team earned the "Team of the Century" award. I’ve navigated the shift from 2010 OSC reporting to today’s rigorous climate disclosures and various methods to reduce Scope 1,2 and 3 emissions. From 30% energy-efficiency retrofits to sustainable sourcing, BAS upgrades, CECs (clean energy credits)/RECs (Renewable Energy Credits) I help Ontario businesses meet carbon reduction and climate change goals. I turn governance and government incentives into a strategic roadmap, transforming operational efficiency into a permanent competitive advantage.

My background is rooted in mentorship and curriculum design. From coaching house-league soccer to supervising the OCAD Mac Lab, I’ve spent decades empowering others to master new skills, tools and mindsets. As a Humber College Instructor for over seven years, I co-authored the curriculum in Art Direction and Direct Response, bridging the gap between creative theory and market results. Today, I’m translating that pedagogical precision into Strategy Execution Coaching, focusing on the developmental frameworks that help individuals achieve their next breakthrough.