The internet has altered our viewing habits and content marketing strategies. New OTT devices and its underpinning technology has enabled on-demand-access to content anytime and anywhere while making traditional linear broadcasting (laden with TV commercials) less attractive. So whether digital media content is a short or long format video, an immersive video game, digital toy, mobile app, AR/VR or MR (Mixed Reality) digital experience, the choices are endless.

 

Fueling this desire for digital media are culture shapers; liberal individualism and consumer capitalism demanding more choices for the consumer. The ability to express oneself or self-publish adds to this digital feeding frenzy.

 

Content is still King, but its platforms are the King-makers. These platforms are digital gateways that monetize and aggregate unique monthly users.

 

The true power of digital media (content and platform) is what is not public facing; its the big data that describes and predicts behavioural patterns which translates into consumer engagement, advocacy and conversions. Google states that the average person interacts with their mobile phone more than 150 times a day. Each "moment" is a chance to satisfy the basic need to feel loved or valued, to feel connected, to smile, to be moved or entertained.

 

Moments to engage through digital media content is a powerful tool for marketers and brand owners who want to grow audience reach or customer conversions. Let's make some waves together.